Many companies get behind staff who take on personal challenges – it’s great to see employees pushing themselves. There are also surprisingly positive results for businesses when individuals set themselves personal goals and achieve them.
When employees take on a personal challenge to raise money for charity, employers can get fully behind them by match funding. It spreads more than a sprinkle of goodwill. As well as having tangible benefits for businesses, it’s obviously great news for charities too.
What is match funding?
Match funding (also known as matched giving) helps employees boost their fundraising efforts – employers simply match the money an employee raises. This can be on a pound-for-pound basis, or by specifying a set amount. For example, if an employee raises £500, their employer can match it and donate £500 to the same cause. Alternatively, employers could pledge a specific amount, regardless of how much an employee raises. Some companies like to add in an extra bonus to the charity if a set time or target is reached. This can be a great incentive to get someone over the line.
A Kangaroos match funding success story
When Mark Hall said he was going to complete a rowathon on his rowing machine at home during lockdown to raise money for Kangaroos, we were over the moon. Mark set the bar high with his fundraising, aiming to raise a whopping £3,000.
Mark’s challenge turned out to be a mighty fundraising triumph. This story is about the dedication of an individual and the community-minded spirit of an employer.
Mark Hall’s nephew, Ethan, has a rare genetic condition which means he can’t walk or talk and is completely reliant on others for feeding and personal care.
Ethan, aged 13, is a Kangaroos member, and has attended clubs and enjoyed lots of trips and outings with Kangaroos for several years. Mark knows how important the charity is to Ethan and his family. He was concerned about how the charity was continuing to raise money throughout the pandemic. That’s why Mark decided to challenge himself to a rowathon fundraiser at home.
So, after weeks of training on his rowing machine in the spare bedroom, Mark completed his rowathon in 3 hours 21 mins 26.7 seconds! He said it was tough going, but he still managed a sprint finish at the end!
Mark was delighted (as we all were) that he smashed his fundraising target of £3K, raising a whopping £4,736.00 (£5,564.00 with gift aid).
A hugely generous surprise
It then came as a huge surprise that Mark’s employer, Legal & General, offered to match fund, generously donating a further £5,000!
Mark said, “I was simply overwhelmed by the generosity of Legal and General. I was very emotional when it became clear I was going to be sponsored. I knew the amount would make a big difference. It really motivated me during the marathon but also at work. I kept the sponsorship secret for as long as I could and on completing the marathon I was so proud to tell everyone. Legal and General take CSR seriously and I really thank them for their support.”
Why match fund? How business benefits
Employee engagement is increasingly recognised as the key to a happy and successful workforce and a productive team. Match funding is an easy way for employers to show employees they matter and that the company is invested in the personal development of its people.
Match funding ticks a box for CSR (corporate social responsibility) and demonstrates a caring side of the business. By supporting employee fundraising and donating to a charity it adds value to a company’s brand. There is plenty of evidence to support the value of this to businesses.
- 88% of millennials say they want to work for a socially responsible business
Getting behind your employees’ fundraising efforts and supporting a local cause is a great news story to share with customers.
- 84% of people looking to buy from a business or tradesperson will choose a company that supports a charity over those that don’t
Companies also benefit from a tax perspective. Matched giving can be deducted from your organisation’s corporation tax.
And, according to research by the Charities Trust, it helps your employee to raise more funds.
- 84% of people are more likely to give to a charity appeal if it is match funded
So, match funding brings real benefits to businesses and the charities they support.
There’s more. It has a surprisingly beneficial impact on employees.
Why charity challenges are great for employees
Personal challenges are on many people’s bucket lists and they are often combined with a passion for a specific cause. It’s great for charities, both in terms of fundraising and raising awareness, and it’s also a wonderful achievement for individuals.
It takes a great deal of grit and determination to take on a daunting challenge – many people do it to raise money for charity, as well as to challenge themselves and/or conquer a fear, and they often train for months to prepare.
Such challenges bring health benefits, both in terms of fitness and to mental health. As well as raising money for charity, it contributes to personal growth.
When people achieve great things, they bring a buzz and their new-found confidence to the workplace. Personal achievement is a fantastic motivator and can help a person feel they are ready to conquer new challenges at work as well.
And it’s great to have someone so inspirational in the team. It can help grow bonds between employees – sponsoring a colleague and hearing about training challenges and goals can be incredibly inspiring to others.
Help us bring colour to the lives of people with learning disabilities
Over the past 15 months during the pandemic, many charities have been unable to put on their usual fundraising events. We have had to find new ways to raise funds and we continue to evolve on that journey. Personal challenge fundraising and match funding continue to help charities like Kangaroos enormously.
If you’d like to take on a personal challenge and get your business involved contact our fundraising team who can offer guidance in setting up your fundraising page and provide you with a copy of our business support guide to show to your employer. Everyone benefits – you, your employer and the young disabled people we work so hard to support.